Privacy
Consent, tracking, data minimisation, and respectful measurement.
Recommended
Tracking pixels and remote images
Treat open tracking as unreliable personal data collection, disclose it, minimise retention, and never make essential behavior depend on it.
RequiredRecipient data minimisation
Put only necessary personal data in message bodies, headers, links, logs, and provider metadata, with explicit retention for each copy.
RequiredConsent and subscription provenance
Keep verifiable evidence of how and when each recipient subscribed, what they expected, and which message purposes that choice covered.